watching a david suzuki show..."nature of things" I believe.
Mr Suzuki made a good observation, that people aren't naturally motivated by the environment, rather they incorporate their environmentalism through other logical choices and motivations...think about it
it happened to me today, check out a logical equation:
I got a visa bill in the mail + I hate opening mail and recycling and shredding and worrying about security = I phoned Visa to cancel paper bills
the sad outcome:
TD Canada Trust / Visa said "they cannot support a paperless billing service yet"
think about that